Tips on how to plan a fashion show

You’ve probably heard the saying that fashion is an art, the trueness of this saying comes to life during a fashion show.

Fashion shows are not events that designers use to showcase what you’ll be able to buy in stores the very next day. Instead, a fashion show is a chance for a designer to show off a particular aesthetic, a particular mood, a particular feel or point of view. As a result, fashion shows can tend to be more conceptual and focused on a higher level idea.

A lot of the designs you see during runway shows are really a form of wearable art that’s focused on beauty (for beauty’s sake), innovation and not so much on functionality. The designs that do make it into stores are often toned-down versions of what you see on the runway.

Having said all that, there are certain things to put in place while planning a fashion show. Below are things to look out for.

1. Early dress rehearsals

An early dress rehearsal should be scheduled right after hiring models to appear in a fashion show. This helps to determine if these models will be able to fit the fashion items that are to be worn.

Clothing can be reassigned to a different model or swapped for another size. In some cases, there may only be one size of a particular fashion piece available. The hired models will either have to improvise or be replaced with someone who can fit the piece of clothing.

 

2. Advance rehearsals are key

All staff members should be required to participate in a fashion show rehearsal prior to the main event. This helps models, staff and the event organizer fix any discrepancies in advance to ensure a smooth running production. These events can be titled as a technical rehearsal depending on the needs of organizers.

 

3. Type Descriptions for all fashion items on display

The fashion show host or MC should not have to guess what is listed on his or her description cards. This can cause a lot of confusion among guests during the fashion show. The descriptions for fashion items on the runway should be typed, not handwritten.

 

4. Set a Clear End Goal for the Fashion Show

Men and women who are planning a fashion show must have a clear idea of what should be accomplished. If retail sales are the end goal, plan accordingly to make sure salespeople are available to close deals or perform sales transactions with guests.

Photo credit: Euronews

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