Facebook new music feature allows lip-sync

Facebook users will be able to lip-sync live to their favourite tunes as the social media platform unveiled its first personalised features as part of licensing deals with music labels.

Under the new lip-sync function, users will be able to select hit songs to share on their live streams. As the music plays, those tuning in will see their friends sing, dance or do whatever else the music inspires them to do.

Users can also post descriptions of their lip-sync performances. The live feed will clearly state the song and the artist and give viewers a chance to click and follow the musician on Facebook.

Facebook also said it would allow users to incorporate licensed music to accompany video posts, initially in select markets and eventually around the world.

Announcing the new music projects in a blog post, Facebook said that it planned more options in the future.

We’re looking forward to continuing to work with the music industry to create new ways for people to connect and express themselves through music across our family of apps,” a Facebook statement said.

The new features come several months after the company sealed licensing agreements with the three major music label conglomerates.

Despite reaching two billion people, the social media platform historically has been relatively inactive on music as rivals such as Apple and Google invest heavily in the fast-growing streaming sector.

 

AFP.

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