It would appear that the beauty mogul takes no days off. On Friday, after months of speculation, Jenner revealed that she would soon be launching her own skincare line, dubbed Kylie Skin. Then, by Saturday morning, we had a first peek at one of the products, and by the evening, we had the lot.
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Kylie Jenner has confirmed that Kylie Skin will be an entirely new brand from Kylie Cosmetics, available from its own eponymous website. The original announcement from Jenner’s own Instagram revealed scant details – simply a launch date of May 22nd, and a push for fans to follow the new @KylieSkin account, which has gained more than a million followers since Friday.
Small glimpses of the product followed, as well as a promise that the whole range is “cruelty-free, vegan, gluten free, paraben free, sulphate free and dermatologist tested”. Subsequent posts revealed the full line up: Foaming Face Wash, Walnut Face Scrub, Vanilla Milk Toner, Face Moisturiser, Vitamin C Serum and Eye Cream. Housed in dusty pink packaging with simple, fuss-free names and heavy-hitting ingredients, Jenner is clearly looking to appeal to the new wave of skintellectual shoppers.
Jenner also recruited her mother, Kris Jenner, for a short video in honour of Mother’s Day, where Jenner Senior recounts learning about the importance of good skincare while working as a flight attendant. And according to Kris, “whenever you start wearing makeup, you should definitely start taking care of your skin.” There is also an appearance by baby Stormi in the video.
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