The new collection, launching worldwide on July 14 and at the Balmain Paris flagship store on July 13, features monogrammed BK hoodies and shirts in black, yellow and pink to match Beyonce’s costumes. There’s one difference: a prominent Balmain logo with Greek Deltas replacing the As.
Beyonce released Coachella merchandise on her website in April, including windbreakers, crewnecks, t-shirts and shorts with Greek letters. However, the pieces weren’t based on her costume designs, weren’t made by Balmain and were only sold for about a month.
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