From BBNaija to Business Mogul! Ifu Ennada talks her journey as she covers Vanguard Allure

Former Big brother Naija reality tv show housemate Ifu Ennada is the cover star of this week’s Vanguard Allure.

The ex-reality star talks about her journey since leaving the house including founding her beauty and hair care business, beautIFU, advice to Big Brother Naija current contestants and more.

I’ve never been to the US, but my hair products have crossed borders to get to every continent on earth,” Ifu tells the publication. “Aside from Nigeria, I have distributors in places like Los Angeles, Europe and other parts of the world,” she explains.

Ifu Ennada who says she has had some interactions with her former housemates has some advice for the current occupants of the Big Brother house. They should “make use of the platform to sell themselves,” says Ifu. “They need to consciously let people watching know what to expect from them after they leave the house, this way it’ll be easier for them to excel in their chosen businesses after the house.”


Ifu also exclusively revealed to Allure that she is set to introduce more products to her haircare line. The businesswoman turned actor says she would be “working with some key celebrities to make more impact and get more results.

The wigs are very affordable, versatile and of supreme quality,” she adds. “I’ve been working on it for over six months because I like to give the best value for money. I’ve finally gotten the quality I want, and I’m pleased because I know the people will love it.”

Check out the full interview on Vanguard Allure website.

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