BBC recruits YouTube stars to regain teens’ attention

May 4, 2021July 5, 2018 by Sidomex

If you can’t beat them, recruit them! That’s one of the tactics employed by the BBC in a new push to win back teenagers.

BBC has recruited YouTube stars to star in a new drama, reality and documentary show tackling sex education, relationships and parents.

Among the stars involved are Youtubers Mimi Missfit and Ali-A, the latter of whom has over 14 million subscribers on the video-sharing site.

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Anonymous

July 5, 2018 at 10:48 am

if you can’t beat ’em, join ’em
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