Prince Nelson Enwerem of BBNaija Season 5 has become the first ever Guinness Nigeria brand ambassador. Below is the beautiful and creative video announcing the deal.
Prince Enwerem became popular during his short time on Big Brother Naija season 5 reality show, the Lockdown edition. He was a full-time model before appearing in the reality show, winning; the Face of University Nigeria Unisex pageant in 2016 and Silverbird’s Mr Nigeria 2018 contest.
Announcing the deal, Prince posted on his Twitter page:
— Prince Nelson Enwerem #ENDSARS (@PrinceNEnwerem) November 19, 2020
The video shows Prince as the son of HRH Eze Leo Mike Enwerem, Ebi 1 of Abia State. Closer inspection shows depictions of Prince’s father’s shoe making business which he mentioned while he was in the BBNaija House.
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Adenike Adebola, Marketing & Innovation Director, Guinness Nigeria, said about the deal with Prince: “We are beyond excited to unveil Prince as our first ever sign-on as Guinness brand ambassador. Prince’s self-belief, passion and his unapologetic connect to his rich and powerful heritage embodies the character of Guinness.
“Prince expresses himself with confidence, lives his truth with boldness, and inspires the next generation of leaders for his intellect, clarity, and audacity. This association for us is as perfect an embodiment of the Guinness character as it gets.”
Prince Nelson Enwerem himself confirmed that the deal humbled him. However, he characteristically mentioned that he is hardworking and has always wanted more for himself. So, he deserves this ambassadorship, yet he will not be relaxing at this time.
“It is a challenge that I fully intend to deliver. I look forward to sharing my magical heritage, my extraordinary story, and my life’s walks with a new generation of Guinness lovers,” Prince added.