This decision to join Roc Nation helped him so much when it came to actually making headway with his plan to get the government to provide free meals for school children.
An agreement between Roc Nation and Marcus Rashford was finalized back in April 2020 but this was not announced. However, behind the scenes, this connection was working for him.
This deal helped him strong-arm the UK government into providing free-meal vouchers for underprivileged children during the summer holidays.
This partnership between Rashford and Roc Nation Sports will cover the football player’s philanthropy, PR and marketing, communications, digital strategy and commercial partnerships.
Roc Nation Sports’ director of brand strategy and business communications Kelly Hogarth said while announcing the deal:
“We look for those figures who stand for something beyond just the sport that they play. What he did transcended race, transcended any social unrest that we’re experiencing.
“This was a 22-year-old young man who was saying: ‘No child should be going hungry in this country. That is unacceptable.’ Even if you were the meanest person in the world, it was an argument you just couldn’t fight against.
“He was able to resonate with so many people by just being himself.”
Sounds like a selfless partnership. Congratulations.