fbpx
Home Latest News Interviews & Exclusives EXCLUSIVE: ‘Companies are willing to invest in Nigerian music now’- Ay.com

EXCLUSIVE: ‘Companies are willing to invest in Nigerian music now’- Ay.com

Veteran Nigerian singer Ay.com believes that the Nigerian music industry is very different from how it looked in the early 2000s. The musician, whose real is Ayoola Johnson, however, gives kudos to the new school of musicians applauding their trailblazing feats.

“The guys right now (I don’t want to sound like one old guy), what they do is really cool,” Ay.com said.  “There are more opportunities for musicians in Nigeria now than before,” he continued.

The singer described how he had to physically carry two bags of his hit song “Pass Me Your Love” from one radio station to the other to promote it. “Now, it is easier because right now, you can just be in your comfort zone and make music and send it out there and Drake will just be listening to you or Jay Z will just be listening to you and reach out to you,” Johnson said.

Unlike the days of “Pass Me Your Love”, Ay.com says that tech has simplified things. “I don’t even have to leave my house and I will send my music to the US,” he said.

You may also like: August Alsina makes comeback with ‘THE RISE OF AUGUST ALSINA .STATEOFEMERGENCY’ | Watch on Sidomex

The singer who tagged himself OG before IG admits that while it may be easier to reach out with your music, you also need more creativity.

In addition, he described how there are now more opportunities to monetise the art through endorsements; “Then there were no endorsements, they didn’t really believe in Nigerian music then. You can have a great song but companies are not coming to invest. But right now, you just have a good song and you will have companies running here and there to invest and get you to talk about them.”

Ay.com also says that he has a lot of favourites among the new artistes in Nigeria while mentioning the likes of Davido, Wizkid and Burna Boy but also conceding that they could no longer even be classified as ‘new artists’. Peruzzi, Praiz, Omah Lay, Fireboy DML were also some of the artists that Ayoola Jonson name-dropped as his favourites.

Ay.com concluded his assessment of the music industry with a hint of things to come, “I will be working with a lot of them,” the singer said.

Obinna
Obinna is a fiction writer from Lagos, Nigeria, and grew up loving comic book characters and superheroes. He watches lots of action films and writes entertainment and technology articles. He is also interested in science and how things work.

2 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Must Read

Is Katie McGrath Morgana actress a lesbian? See facts about hot Supergirl Lena Luthor

Born 3 January 1983 in Ashford, County Wicklow, Ireland, Katie McGrath is an Irish actress known mostly for her TV roles. She is best...

Girls obsession with weight and height—What is it about? Does it matter?

Weight and height are some of the things that women are obsessed with, and we currently live in a society that promotes being thin...

Tom Brady net worth in 2021, salary, contracts and brand endorsements

Tom Brady has a net worth of about $200 million in 2021, and he raked in $80.4 million ($58.4 million in salary as well...

Hasanabi Biography: Twitch streamer, former The Young Turks producer, and more

Born Hasan Dogan Piker on 25 July 1991, Hasan is an American Twitch streamer, political commentator, and gamer. Popularly known by his moniker 'HasanAbi',...

What happened to Molly Ephraim, Mandy on “The Last Man Standing”?

Molly Ephraim is an American actress, who has made several appearances in small and big screen productions including, TV film and Broadway productions. She...