UK supermarket compares Beyonce’s Ivy Park collection to their uniform

Hip pop queen Beyonce launched her Ivy Park collection and a UK supermarket trolls her, comparing the collection to their workers’ uniform.

Queen B’s Ivy Park which was produced in collaboration with a popular sportswear company Adida, was launched on the 18 of January 2020.

According to the singer, she had said before the launch of her collection that her new line is fun and lends itself to creativity, the ultimate power. She also said that she focused on designing a unisex collection of footwear and apparel. Apparently, some of the collections look a lot like the staff uniform Sainsbury, a popular UK supermarket.

Sainsbury didn’t waste time to troll the celebrity singer. They promptly took to their Twitter handle to tweet joke about the canny resemblance of the collection to their staff uniform.

Some items on the singer’s collection are already sold out. Also, recall, that before the launch, the singer also gifted the collection to Cardi B.

“Repping since 1869,” tweets Sainsbury from their official Twitter account alongside an image of a person wearing their uniform.

Repping since 1869 ? #sainsburys pic.twitter.com/a5VwkKnu5A

— Sainsbury’s (@sainsburys) January 17, 2020

The tweet immediately went viral with twitterers weighing in to poke a little fun at the collection.

https://twitter.com/TiredAnathema/status/1218322370055806977?s=19

I am loving all the weird Beyoncé fans picking fights with a UK supermarket because they made a pretty decent joke about their queen. I mean it literally looks like their uniforms. ?? pic.twitter.com/2Ya7hv7bQY

— Lisa Allison (@LisaJaneAllison) January 18, 2020

Beyoncé X Sainsburys pic.twitter.com/IaCbGWcIVk

— Caitlín Robinson (@Caitlin86682767) January 17, 2020

*Tuuuundoooo*

“This is a staff announcement. Can Beyoncé report to aisle 24, a customer spilled lemonade” pic.twitter.com/i1rZBnxZuM

— M Jjunju (@J_______mahm) January 18, 2020

I'm too scared to ask @sainsburys staff for help incase they turn out to be a random person wearing the @Beyonce new clothing collab ? pic.twitter.com/jWtyzvDHVF

— Roxxsaurus (@Roxxsaurus) January 19, 2020

Thank you @sainsburys for a brilliant, light and humourous post.
Where would we all be without a sense of humour?
I’m sure @Beyonce isn’t above liking a joke and crikey knows we could all do with a laugh right now in this battered and angry world!

— Mark Johnson (@mjkennington) January 18, 2020

Fans of the singer have taken to the Twitter community to tweet their various reactions to the issue at hand. Meanwhile, Beyonce hasn’t commented at all.