Why Dolce & Gabbana event was cancelled in china

Once again, Dolce & Gabbana are under fire, this time in China.

Dolce & Gabbana’s Shanghai runway show has been cancelled by the Cultural Affairs Bureau of Shanghai after they released a promotional video on Instagram.

In the video, a Chinese model attempts to eat various Italian foods with chopsticks while a Chinese voice-over narration makes sexual innuendos about the food being too big for her.

The video was taken down less than 24 hours later after commenters accused the label of racism because the video parodied that modern China is not amusing.

The social media storm was made worse by comments attributed to Stefano Gabbana and Dolce & Gabbana’s official Instagram accounts which featured derogatory comments about China and Chinese internet users.

Dolce & Gabbana event was cancelled in china

Gabbana has since claimed that his account was hacked and he did not write any of those messages, subsequently deleting his account altogether.

The brand’s official account seconded Gabbana’s story, writing “Our Instagram account has been hacked. So has the account of Stefano Gabbana. Our legal office is urgently investigating. We are very sorry for any distress caused by these unauthorized posts, comments, and direct messages. We have nothing but respect for China and the people of China.

Recall that Dolce & Gabbana once called Selena Gomez “ugly,” called the Kardashians “the most cheap people in the world,”  and branded Chiara Ferragni’s wedding gown as “cheap.”

See the promotional video below:

 

View this post on Instagram

 

#DGlovesChina ? More like #DGdesperateforthatChineseRMB lol.  In a bid to further appeal to luxury’s covetable Chinese consumers, @dolcegabbana released some hella offensive “instructional” videos on the usage of chopsticks.  Pandering at it’s finest, but taken up a notch by painting their target demographic as a tired and false stereotype of a people lacking refinement/culture to understand how to eat foreign foods and an over-the-top embellishment of cliché ambient music, comical pronunciations of foreign names/words, and Chinese subtitles (English added by us), which begs the question—who is this video actually for?  It attempts to target China, but instead mocks them with a parodied vision of what modern China is not…a gag for amusement. Dolce & Gabbana have already removed the videos from their Chinese social media channels, but not Instagram.  Stefano Gabbana has been on a much-needed social media cleanse (up until November 2nd), so maybe he kept himself busy by meddling with the marketing department for this series. Who wants to bet the XL cannoli “size” innuendos were his idea? Lmao. • #dolceandgabbana #altamoda #rtw #dgmillennials #stefanogabbana #shanghai #chinese #italian #cannoli #meme #wtf #dumb #lame #chopsticks #foodie #tutorial #cuisine #italianfood #asianmodel #asian #chinesefood #dietprada

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