Netflix and Nickelodeon team up to bring back animated films and series

Several streaming services have been or are being launched in the near future, and Netflix is now reportedly losing customers for the first time ever.

To become more competitive, the company is branching out after losing several of its most popular content.

As part of its efforts to keep eyes on itself, Netflix has signed Nickelodeon to create original animated content for its service, based on Nickelodeon’s library of characters. The deal was announced on Wednesday.

According to The New York Times, the partnership will kick off with a music-based Spongebob Squarepants spinoff, focusing on Squidward.

“Nickelodeon’s next step forward is to keep expanding beyond linear platforms, and our broader content partnership with Netflix is a key path toward that goal,” Brian Robbins, Nickelodeon’s president, said in the news release.

“Nickelodeon has generated scores of characters that kids love, and we look forward to telling wholly original stories that reimagine and expand on the worlds they inhabit,” Melissa Cobb, Netflix’s vice president of original animation, said in the news release.

Netflix has been looking at ways it can boost its revenue with the onset of massive competitors like Disney Plus, Apple Plus, HBO Max, Amazon, among others.

More recently, the streaming giant announced that it would limit the ways that users can share their password as that is counter to their business model.