Lauren London pays tribute to Nipsey Hussle in new Puma Campaign

Lauren London has debuted her new Forever Stronger campaign with Puma and she paid tribute to Nipsey Hussle in the campaign video.

Lauren debuted the collection with a video and a poem written by the late rapper’s sister, Samantha Smith, that expressed her healing.

Nipsey has previously collaborated with Puma.

“There is nothing to hide here, No way to pretend. We relate, we disagree, we disengage. We are running into each other. We are the song that writes itself. The melody replays in the key of elevated living. We forget the words, we never forget the feeling. Glory and divinity conduct our symphony,” she says in the video.

https://www.instagram.com/p/B559ckohIr3/

“Lauren London is proud to join forces with Puma to support her on this next chapter of her journey,” reads a statement in the video’s bio. “This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside Puma. Forever Stronger.”

In the three minutes 30-second video, Lauren pays tribute to the 2020 Grammy-nominated artist a few times.

The video was directed by Danny Williams and edited by Matt Tolkin.

Watch it below:

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