BBC recruits YouTube stars to regain teens' attention

If you can’t beat them, recruit them! That’s one of the tactics employed by the BBC in a new push to win back teenagers.

BBC has recruited YouTube stars to star in a new drama, reality and documentary show tackling sex education, relationships and parents.

Among the stars involved are Youtubers Mimi Missfit and Ali-A, the latter of whom has over 14 million subscribers on the video-sharing site.