She’s self-employed and she is using the social media to showcase her business to the world
Her name is Ify and the writer doesn’t even know her last name but I came across her post on Instagram explaining her efforts to build a business for herself. The first thing that sprang to my mind was a quote by John Quincy Adams, “Success usually comes to those who are too busy to be looking for it.”
Certainly going by the account given by Ify, she has been a very busy young lady, trying to build a business.
She began her story with a throwback picture of her youth corp membership days at Nasarawa State. From her description, the situation at the place of her primary assignment wasn’t exactly luscious. “I lived in a mud house with no form of electricity, slept on Mat called mattresses and barely had a (mobile telephone) network to call my loved ones. I was the only female who didn’t redeploy,’ she wrote.

Ify explained that while her primary assignment was in a school where she taught, doing vacation time, will travel to the state capital town of Lafia, squatted with some friends and engaged in a small trading business. “I started with 3,000 naira for capital that got me 4 perfumes. I sold the first one for 3,000Naira that I got for 1100 Naira to a banker and he paid cash.”
She also invoked her faith and belief to aid her tiny enterprise. ” I gave all my sales plus capital as an offering (7,000naira). 2days later,?A Facebook friend gave me 100dollars(Never met him before even till date) and in less than a week, I was 20,000Naira richer.”
She revealed that she was mocked and derided by friends and even got reported to her family. “My friends mocked me and said I was a shame to them for hawking perfumes and went as far as reporting me to my elder brother, unknown to her, I told him already.”


Four years after completing her mandatory national service, Ify has not relented on the vision she mapped for herself. She’s self-employed and uses Instagram as a means for advertising her goods, namely female fine jewellery. She frequently posts pictures of her goods for sale with a simple notice asking would-be customers to send her a private message or to contact her via Whatsapp to place orders.





