According to Engadget, the goal is not to offer access to calls, texts or maps but to reward you with points for wearing Hilfiger clothing.
The line includes t-shirts, sweatshirts, hoodies, jeans, jackets, caps, and bags which pair with the Tommy Jeans Xplore – if you use their branding iOS app over Bluetooth.
Once paired, the idea is that users will compete in challenges in the app to earn points. You get points for how often you wear the clothes. The points can be translated into rewards, including gift cards, signed merchandise and pieces from the Tommy Hilfiger archives, among other things.
